Motherland Rewards
Program

Discover Nigeria. Experience the Culture. Earn Rewards.
As part of the 2025 Motherland Festival & Expo experience, Discover Motherland Africa is
launching the Motherland Rewards Program, a curated discovery and loyalty platform
connecting travelers with Nigeria’s best local experiences. From fine dining and spas to cultural
excursions and hidden gems, this initiative will spotlight businesses and reward travelers for
engaging with Nigeria like never before.

Highlight Local
Experiences

Feature high-quality Nigerian restaurants, wellness providers, and activity hubs

Incentivize Exploration

Offer tiered discounts and special access to Motherland
attendees and First Bank customers

Support Local Business

Provide marketing, traffic, and revenue opportunities to select Nigerian service providers

Drive Discovery Through Sharing

Encourage travelers to post and tag their experiences for rewards, visibility, and viral reach.

How It Works

Claim

  • Users claim rewards by signing up for the program and unlocking perks through purchases, referrals, or participation.
  • A hand holding a gift or a “ticket” being claimed.

Enjoy

  • Members enjoy their claimed rewards, such as discounts, freebies, vouchers, or exclusive offers.
  • A smiley face, shopping bag, or a celebratory confetti icon.

Share

  • Encourage users to share the program with friends or family to earn additional rewards (referral system).
  • People connected, a megaphone, or arrows branching out.

Claim

  • Users claim rewards by signing up for the program and unlocking perks through purchases, referrals, or participation.
  • A hand holding a gift or a “ticket” being claimed.

Enjoy

  • Members enjoy their claimed rewards, such as discounts, freebies, vouchers, or exclusive offers.
  • A smiley face, shopping bag, or a celebratory confetti icon.

Share

  • Encourage users to share the program with friends or family to earn additional rewards (referral system).
  • People connected, a megaphone, or arrows branching out.

Tiers access

Tier 1

First Bank Premium Customers /
VIP Festival Passholders
Discount
20–30% off

Tier 2

General Festival Attendees
Discount
10–15% off

Tier 3

General Public
Discount
20–30% off

Benefits to Businesses

Featured exposure on all Motherland channels
Direct access to thousands of high-income travelers
Optional inclusion in filmed/photographed content
Opportunities for media and influencer amplification

Motherland 2025

Experience Motherland Partner with Us Become a Vendor Become a Volunteer Get Ticket Apply to Speak VVIP RSVP Reward

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